How a company can benefit from using Twitter?
What is twitter?
Twitter is a microblogging tool used to send news or updates quickly and easily. In today’s fast moving world, twitter is the perfect tool for publishing short messages or snippets of information.
Twitter is currently ranked at position 25 of the most popular websites on the Internet, and is still rising up the ranks at an impressive pace. It is becoming one of the most popular social networks. At first glance it may appear to be rather nonsensical, and certainly not something that a serious company worth its salt would use. Nevertheless, companies are using Twitter increasingly.
The messages on Twitter are called tweets, and they can contain up to 140 characters (including spaces).
In addition, there are Apps for iPhone and Android which make this process even easier.
Is it suited to my needs?
Some of the biggest international companies are using Twitter on a regular basis to send out information or to solve technical problems. Even the US Security and Exchange Commission (SEC) is encouraging companies to participate in this trend which is growing by the day.
Companies can use Twitter in different ways
For building brand awareness
For managing Internet reputation
For updates on company news, activities or events
For notifying people about new blog posts or press releases
For problem solving by customer services
For exclusive offers and promotional discounts via Twitter
For communicating with customers or providers
For having fun
To convey a more modern image
It’s important to personalize the Twitter account in order to reflect the brand image through the logos, colors and design features that identify the company. Twitter allows you to create a personalized icon, change the background color and choose the colours of the links and other features on the page.
How do you use Twitter?
First of all, you need to sign in, free of charge, following a very easy process.
After setting up the account, you should fill in the “What’s happening?”field (Tweets can have up to 140 characters, including spaces) and click on “update”. You’re ready to go! If you want to send a message to someone you just need to put the mouse over the tweet you want to answer and a grey arrow will appear. Click on it. At the beginning of the field, you will see @”name of the user”. Write your answer and click on “update” to send it.
What to say in Twitter?
It is important to be natural and original. You should offer interesting and useful information to people. You can link articles to related posts, to web pages from your website, offer a special discount for a new product or simply have fun communicating with participants. Just have fun, you won’t go wrong.